Blaise Pascal once said that humanity's problems stem from man's inability to sit quietly in a room alone. When I think of the mind, I see a river, a continuous stream of thoughts that both guards a person's authenticity and gives rise to who they truly are. Every human being on this earth possesses something unique, something only they can bring into existence. Everyone has their own genetic composition, but beyond that, life shapes us through experience. When we engage with the world, we develop a set of beliefs and values, created through the challenges and struggles life presents. But what if I told you that this process of shaping our values is being distorted? In today's world, people are often enslaved by their own thoughts, caught in cycles that prevent real growth.
When imagination becomes too strong, when it lacks grounding in reality, it is easy to become trapped in a prison of one's creation, mistaking delusion for connection. As human beings, our instincts have allowed us to persevere since the beginning of time, but what happens when the very thing that has helped us survive our ability to think, to adapt, to seek meaning is turned against us? What happens when the same cognitive mechanisms that once helped us connect, innovate, and grow are now manipulated to keep us trapped in endless cycles of distraction? I'm talking about algorithms and the imagined communities we now spend so much of our lives in this digital landscape that Anna Kornbluh explores in Imagined Communities 2.0. But I want to go deeper. I want to examine this through two distinct lenses: one economic and one philosophical.
I read the other day that in the early days of academia, philosophy started with mathematics. Thinkers like Pythagoras, Plato, and Descartes used math to understand reality and find order in the chaos of life. Would they have known that the same principles they explored would one day be used not just to explain the world, but to retain attention and hijack behavior patterns? Mathematics gave rise to economics, a social science built to make sense of human decision-making. Later on, computer science applied these mathematical models to create algorithms that now predict, influence, and manipulate behavior. Numbers that were once meant to uncover the truth are now optimized to keep us engaged, not for our benefit, but for profit. So how do we establish real values in an age where algorithms define what is worth our time?
Those who seek connection in this world will one day realize that true connection stems from within. As Pascal said, humanity's greatest struggle is its inability to sit quietly with itself. But from an algorithmic sense, imagination is no longer just a tool for creativity; it has become the capitalist ideology shaping who we are, what we believe, and how we see reality. Is it distorting our perception of connection? Does having thousands of followers make our relationships more real? Are constant likes and validation proof of how deeply we are connected to people? Or are these just illusion features engineered to hijack what for centuries made us feel truly alive?
For most of human history, survival depended on belonging. Being part of a tribe meant security, acceptance, and a shared identity. Rejection was the ultimate punishment, a fate worse than death itself. Our collective drive to connect wasn't built on numbers, algorithms, or fleeting validation it was built on shared struggle, real presence, and trust. But today, this primal instinct is being commodified. The need to belong, to be seen, to be accepted has been reimagined into metrics: followers, engagement, digital approval superficial imitations of the connection we once knew.
My religion says: "Rich is the man who is happy with his lot, and content with what they have." In a society that prioritizes profit over everything, we lose a clear sense of how to achieve a life with truly strong values. Instead of cultivating contentment, we're led to chase after more, measuring our worth through digital applause and the validation of strangers. But the real question is: how do we reclaim a sense of purpose in a world where everything is driven by the pursuit of profit even our attention? Are we truly fulfilled, or have we been conditioned to settle for distractions?
This is where the challenge lies. To reconnect with ourselves and the world around us, we must reclaim our agency, reject the commodification of our time and attention, and embrace the values that have always defined true connection. Real fulfillment comes not from the endless race for approval or recognition, but from being content with our journey finding purpose in how we contribute, how we love, and how we choose to live. So, as we move forward in this world driven by algorithms, let us remember that our true essence comes from within, not from external validation. True connection lies in being authentic, embracing our uniqueness, and creating a life that reflects our deepest values. Only then can we step outside the cycle of distraction and find fulfillment.
By Jonathan Teubal, CEO @TIKKUN on February 7, 2025
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Exported from Medium on March 4, 2025.